Collection: FOUNDATIONS

Your Skin, But Better ✨ | AB Beauty Foundation Collection

Flawless skin starts here. Whether you’re going for light and dewy or full-on glam, AB Beauty foundations are made to match your mood, your moment, and your skin. Packed with skin-loving ingredients and flexible coverage options, we’re all about glow, comfort, and confidence—no filters needed.

✨ Weightless feels, real results
✨ From barely-there to full glam
✨ Always clean, cruelty-free & made in the USA 🇺🇸

Let’s meet your perfect match:


💧 BB Cream
Skincare + coverage = your new everyday essential. This lightweight, moisturizing BB Cream offers medium coverage and rejuvenating ingredients that hydrate while evening out your complexion. Perfect for that “no-makeup makeup” glow.

🧴 Foundation Primer
Start strong. Our matte foundation primer smooths skin, blurs pores, and controls oil to keep your base looking fresh and flawless all day. Use it alone for a refreshed look or under your favorite foundation for longer wear and a photo-ready finish.

🎯 Full Coverage Foundation
Cover it all—without the cake. This silky, long-wear foundation delivers a flawless matte finish while blurring imperfections and evening skin tone. It’s breathable, blendable, and seriously high-performance.

🌟 Buildable Liquid Foundation
Your glow-up in a bottle. This medium-to-full coverage foundation has a dewy, radiant finish that leaves skin looking healthy, natural, and fresh. Ideal for breathable glam with real-skin energy.

🧁 Dual Blend Powder Foundation
Two ways to slay. Apply dry for a soft matte look or wet for fuller coverage—our powder foundation is totally adjustable. It’s compact, weightless, and perfect for touch-ups on the go. Smooth, blendable, and made for every skin type.

🖌️ Concealer
Brighten, blur, and cover—wherever you need it. Our creamy concealer tackles dark circles, blemishes, and redness with ease, all while staying crease-resistant and skin-loving. Consider your skin officially snatched.


No matter your vibe, we’ve got your base covered.

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FOUNDATIONS